Introducing: Spoonachos.

Say it with me: "Spoonachos." It rolls off the tongue nicely, doesn't it? Envisioned by Serbian designer Denis Bostandzic, the design is a chip made into the shape of a spoon. While it is only a concept at this point, get ready for it. I already have a feeling it will be on grocery store shelves sooner rather than later, considering it's ingenuity. It is intended to improve the enjoyment and easiness of scooping dips like salsa and guacamole onto the chip. It pretty much one-ups Tostitos "Scoops" tortilla chips. Take a closer look at these designs below.





Images from DENIS BOSTANDZIC BLOG.

The images above showcase the design of the Spoonnachos concept. They highlight the form of the chip, and suggest it's function by including a hand that holds the salsa-scooped chip in one, while the image on the right features an attractive container of guacamole. As you can see, the hand model exemplifies the way the shape is intended to be handled, with the thumb holding or resting on the tip of the utensil shaped product, and the index finger and the rest of the hand bent accordingly, as it would naturally. This is a clever design, ready to be purchased and published, and the advertisements already feature a logo, with a chosen typeface that appears to be bold, filled with white, and has a small representation of a spoonnacho resting above the "po" letters. The subtext says exactly what it is, "spoon shaped nachos." These prototypes look modern and sophisticated, using technical tools like a bright white background, with a light grey gradient, making the Spoonnacho look appealing (although I must say, I don't like the way the hand fades into space and blends off the page).





Images from DENIS BOSTANDZIC BLOG.

These images illustrate the geometry of the design, the physical measurements that comprise the shape and form of the concept, giving it meaning and purpose. The bottom one is a simple mathematical equation of addition is displayed, showing us that a spoon + nachos = spoonnachos, with a helpful photo to correspond with each variable.
In all four images above, the designer gives us information about the concept, an effort to interest companies in purchasing the project. Also on his blog, Bostandzic introduces himself with this line: "Hi, welcome to my playground. My first name is pencil, my last name is a drawing board and the middle name is workshop, my birth given name is Denis Bostandzic." As a designer, the way he presents himself is important, and his reference to his playground underscores the significance of "play," as we have discussed in Design 001 lectures. As a designer, beginning the creative process by playing often leads to productive ideas and then successful inventions that can be used to improve our daily lives, even in the smallest or most simple ways, like the smart curvature of a chip. Spoonnachos, I look forward to eating you.