Say hello to the new logo design on the company's iconic white cup, marking Starbucks' 40th anniversary. We'll take a sip out of them this Spring. In the meantime, take a moment to observe the progression of the logo since it's opening as a small retail store in Seattle in 1971. Click here to hear a little something from the CEO, and learn more about the historical significance of "the siren," that mermaid-like creature that we have observed for so long.
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